TY  - BOOK
AU  - Sudhakar G. P.
TI  - Integrated Retail Marketing Communication
SN  - 9788120346406
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt.Ltd
KW  - Marketing Communication
N1  - 1. Branding the Store
2. Positioning Retail Brands
3. Retail Advertising—The Many Hues
4. Cooperative Advertising
5. In-Store Advertising and Shopper Marketing
6. Sales Promotions—A Tactical Promotion Tool
7. Personal Selling—A Relationship at the Moment of Truth
8. Direct Marketing in Retailing
9. Public Relations—Creating Goodwill among Stakeholders
10. Adding Value by Integrating Retail Marketing Communications
11. Multi-Channel Retailing—24/7 Activity
ER  -