TY - BOOK AU - Chadha, Radha AU - Husband, Paul TI - The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury SN - 9781904838050 U1 - 658.827095 PY - 2006/// CY - London PB - Nicholas Brealey Publishing KW - Luxuries - Social aspects N1 - Part I: How and Why 1. A Love affair with luxe 2. finding meaning in an LV Bag Part II: What and where 3. japan: an insatiable yen 4. Hong long and taiwan: yin and yung 5. china: from mao suits to armani 6. south lorea: indebted to Luxury 7. Single- season sisters: singapore, mala;ysia, thailand, indonesia, and the philippines 8. India the next china part III: Behind the cult 9. Hoe th cult is created 10.Advent of the genuine fakes 11. the future of luxury ER -