TY  - BOOK
AU  - Beasley, Ron
AU  - Danesi, Marcel
TI  - Persuasive Signs: The Semiotics of Advertising
SN  - 9783110173406
U1  - 659.1014 
PY  - 2002///
CY  - Berlin
PB  - Walter De Gruyter
KW  - Advertising
ER  -