TY - BOOK AU - Chandler, Daniel TI - Semiotics: The Basics SN - 9781138232938 U1 - 302.2 PY - 2017/// CY - London PB - Routledge KW - Semiotics N1 - 1. Models of the sign 2. Signs and things 3. Analysing structures 4 Challenging the literal 5. Codes 6. Textual interactions 7. Prospect and retrospect ER -