TY - BOOK AU - Webber, Robert TI - An Introduction to Franchising SN - 9780230361645 U1 - 658.8708 PY - 2021/// CY - New York PB - Palgrave Macmillan Publishers Limited KW - Franchises (Retail trade) N1 - 1. The origins and history of franchising 2. Defining franchising 3. The pros and cons of franchising 4. The franchise relationship 5. Entrepreneurs and franchising 6. The role of ethics in franchising 7. Cultivating a franchised business 8. The steps to buying a franchise 9. Legal and financial matters 10. Developing the business 11. Exit strategies 12. Developing the future of franchising ER -