TY  - BOOK
AU  - Gupta, Prachi
AU  - Aggarwal, Ashita
AU  - Krishan, G. Radha
AU  - Majra, Hufrish
AU  - Jacob, Isaac
AU  - Narang, Ritu
AU  - Venkatesh, Shanthi
AU  - Paul, Suresh A.
AU  - Goswami, Susobhan
AU  - Jain, Varsha
TI  - Marketing Management: Indian Cases
SN  - 9789332587106
U1  - 658.8 
PY  - 2018///
CY  - Noida
PB  - Pearson Education India 
KW  - Management - Marketing
ER  -