TY  - BOOK
AU  - Gassmann, Oliver
AU  - Zedtwitz, Maximilian Von
AU  - Reepmeyer, Gerrit
TI  - Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry
SN  - 9783540776352
U1  - 615 
PY  - 2008///
CY  - Berlin
PB  - Springer-Verlag
KW  - Innovation
KW  - Pharmaceutical
ER  -