TY  - BOOK
AU  - Kotler, Philip
AU  - Jha, Mithileshwar
AU  - Keller, Kevin Lane
AU  - Koshy, Abraham
TI  - Marketing Management: A South Asian Perspective
SN  - 9788131702000
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd.
KW  - Marketing Management
N1  - This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force
ER  -