TY  - BOOK
AU  - Alwi, S. F. Syed
AU  - Melewar, T. C.
TI  - Corporate Branding: Areas, Arenas and Approaches
SN  - 9780415721127
U1  - 658.827 
PY  - 2015///
CY  - New York
PB  - Taylor & Francis Ltd.
KW  - Sales & Marketing
ER  -