TY  - BOOK
AU  - Kotler, Philip
AU  - Jha, Mithileshwar
AU  - Keller, Kevin Lane
AU  - Koshy, Abraham
TI  - Marketing Management
SN  - 9788131716830
U1  - 658.802 
PY  - 2009///
CY  - United Kingdom
PB  - Pearson Education
KW  - Business & Marketing
ER  -