TY  - BOOK
AU  - Bridger, Darren
TI  - Decoding the Irrational Consumer: How to Commission, Run and Generate Insights from Neuromarketing Research
SN  - 9780749473845
U1  - 658.8342 
PY  - 2015///
CY  - United Kingdom
PB  - Kogan Page Ltd.
KW  - Market Research
ER  -