TY  - BOOK
AU  - Haig, Matt
TI  - Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
SN  - 9780749462994
U1  - 658.827 
PY  - 2011///
CY  - United Kingdom
PB  - Kogan Page
KW  - Marketing Standed
KW  - Sales & Marketing Sales
ER  -