TY  - BOOK
AU  - Birkinshaw, Julian
AU  - Mark, Kenn
TI  - Key MBA Models: The 60+ Models Every Manager and Business Student Needs to Know
SN  - 9781292016856
U1  - 658.4012 
PY  - 2015///
CY  - United Kingdom
PB  - Pearson Education Limited
KW  - Management Techniques
ER  -