TY  - BOOK
AU  - Nair, Vinod V.
TI  - Effect of User Control on Customer Emotional Value in M-Marketing and M-Commerce Context
U1  - 01 658.812 
PY  - 2021///
CY  - Ahmedabad
PB  - Institute of Management, Nirma University
N1  - Thesis advisory committee:
Guide: Dr. Ashwini K. Awasthi
DPM Chair Person: Dr. Samik Shome
Mr. Vinod V. Nair [Roll Number: 12EXTDPM26]
ER  -