TY  - BOOK
AU  - Mahajan, Vijay
TI  - Digital Leapfrogs: How Technology is Reshaping Consumer Markets in India
SN  - 9789354895340
U1  - 658.80954 
PY  - 2022///
CY  - Gurugram
PB  - ‎Harper Collins India
KW  - Internet - Sales & Marketing Management
N1  - Part I: rise of the digital leapfrogs
1.	Watching cricket while waiting for the train 
2.	A mobile  phone, a data connection and the world 
3.	Navigation the centuries
Part II: Leapfrog in consumer markets
4.	Beyond bricks and mortar: leapfrogs in e-commerce and digital payments
5.	From Bollywood to Texas: leapfrog in media and entertainment 
6.	Digital farming: Growing twenty- first century leapfrogs
ER  -