TY  - BOOK
AU  - Ailawadi, Kusum L.
AU  - Farris, Paul W.
TI  - Getting Multi-Channel Distribution Right
SN  - 9781119632887
U1  - 658.87 
PY  - 2020///
CY  - New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Marketing Channels
ER  -