TY  - BOOK
AU  - Shefrin, Hersh
TI  - Beyond Greed and Fear: Understanding Behavioural Finance and Psychology of Investing
SN  - 9780195304213
U1  - 332.6019 
PY  - 2007///
CY  - Oxford
PB  - Oxford University Press
KW  - Stock Exchanges - Psychological Aspects
N1  - Part I: What Is Behavioral Finance
1:Introduction
2:Heuristic-Driven Bias: The First Theme
3:Frame Dependence: The Second Theme
4:Inefficient Markets: The Third Theme
Part II: Prediction
5:Trying to Predict the Market
6:Sentimental Journey: The Illusion of Validity
7:Picking Stocks to Beat the Market
8:Biased Reactions to Earnings Announcements
Part III: Individual Investors
9:"Get-Evenitis": Riding Losers Too Long
10: Portfolios, Pyramids, Emotions, and Biases
11: Retirement Saving: Myopia and Self-Control
Part IV: Institutional Investors
12:Open-Ended Mutual Funds: Misframing, "Hot Hands", and Obfuscation Games
13:Closed-End Funds: What Drives Discounts?
14:Fixed Income Securities: The Full Measure of Behavioral Phenomena
15:The Money Management Industry: Framing Effects, Style "Diversification", and Regret
Part V: The Interface between Corporate Finance and Investment
16:Corporate Takeovers and the Winner's Curse
17:IPOs: Initial Underpricing, Long-term Underperformance, and "Hot-Issue" Markets
18:Optimism in Analysts' Earnings Predictions and Stock Recommendations
Part VI: Options, Futures, and Foreign Exchange
19:Options: How They're Used, How They're Priced, and How They Reflect Sentiment
20:Commodity Futures: Orange Juice and Sentiment
21:Excessive Speculation in Foreign Exchange Mark
ER  -