TY  - BOOK
AU  - Karamchedu, Raj
TI  - It's Not About the Technology: Developing the Craft of Thinking for a High Technology Corporation
SN  - 9780387233505
PY  - 2005///
CY  - New York
PB  - Springer
KW  - Marketing
KW  - Business and Management
KW  - Analysis
KW  - Business and Economics
KW  - Calculus of Variations and Optimal Control
KW  - Operation Research/Decision Theory
KW  - Optimization
N1  - Springer - E-Book
UR  - http://dx.doi.org/10.1007/b101808
UR  - http://link.springer.com/openurl?genre=book&isbn=978-0-387-23350-5
ER  -