TY  - BOOK
AU  - Feldmann, Valerie
TI  - Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication
SN  - 9783790815757
PY  - 2005///
CY  - Heidelberg
PB  - Physica-Verlag HD
KW  - Marketing
KW  - Economics
KW  - Theory of Computation
KW  - Media Planning
KW  - Economic Development
KW  - Innovation and Growth
KW  - Society
KW  - Business and Economics
N1  - Springer - E-Book
UR  - http://dx.doi.org/10.1007/b139034
UR  - http://link.springer.com/openurl?genre=book&isbn=978-3-7908-1575-7
ER  -