TY  - BOOK
AU  - Diehl, Sandra
AU  - Terlutter, Ralf
TI  - International Advertising and Communication
SN  - 9783835004559
PY  - 2006///
CY  - German
PB  - DUV
KW  - Business and Economics
KW  - Marketing
N1  - Springer - E-Book
UR  - http://dx.doi.org/10.1007/3-8350-5702-2
UR  - http://link.springer.com/openurl?genre=book&isbn=978-3-8350-0455-9
ER  -