TY - BOOK AU - Lüdicke, Marius K. TI - A Theory of Marketing SN - 9783835003040 PY - 2006/// CY - German PB - DUV KW - Business and Economics KW - Marketing N1 - Springer - E-Book UR - http://dx.doi.org/10.1007/978-3-8350-9131-3 UR - http://link.springer.com/openurl?genre=book&isbn=978-3-8350-0304-0 ER -