TY  - BOOK
AU  - Krafft, Manfred
AU  - Hesse, Jürgen
AU  - Höfling, Jürgen
AU  - Peters, Kay
TI  - International Direct Marketing
SN  - 9783540396314
PY  - 2007///
CY  - Berlin Heidelberg
PB  - Springer
KW  - Business and Economics
KW  - Management/Business for Professionals
KW  - Marketing
N1  - Springer - E-Book
UR  - http://dx.doi.org/10.1007/978-3-540-39632-1
UR  - http://link.springer.com/openurl?genre=book&isbn=978-3-540-39631-4
ER  -