TY  - BOOK
AU  - Ormeño, Marcos
TI  - Managing Corporate Brands
SN  - 9783835007819
PY  - 2007///
CY  - German
PB  - DUV
KW  - Business and Economics
KW  - Marketing
N1  - Springer - E-Book
UR  - http://dx.doi.org/10.1007/978-3-8350-9599-1
UR  - http://link.springer.com/openurl?genre=book&isbn=978-3-8350-0781-9
ER  -