TY - BOOK AU - Miller, Donald TI - How to Grow Your Small Business: A 6 Step Plan to Help Your Business Take Off SN - 9781400246717 U1 - 658.022 PY - 2023/// CY - India PB - HarperCollins Leadership KW - Small Business N1 - Leadership The Cockpit: Become a Business on a Mission Define your key characteristics Determine your critical actions Marketing The right engine: Clarify your marketing message using the story brand framework Sales The left engine: Craft a million-dollar sales pitch Products The Wings: Optimize your product offering with the product optimization playbook Overhead and Operations The body: Streamline your overhead operations with management and productivity simple Cash Flow Fuel Tanks: Get control of your finances with small business case floe made simple How to install the small business flight plan ER -