TY  - BOOK
AU  - D'Souza, Alan
AU  - Pareek, Prashant
TI  - Brand Magic: The Art and Science of Creating Successful Brands
SN  - 9789391207274
U1  - 338.04092 
PY  - 2021///
CY  - Shela
PB  - MIPress (MICA)
KW  - Successful Brands - Branding
ER  -