TY  - BOOK
AU  - Kotler, Philip
AU  - Mukharjee, Tuhin
TI  - Essentials of Modern Marketing: Marketing Management for the 21st century and beyond
SN  - 9798873656905
U1  - 658.8 
PY  - 2024///
CY  - Noida
PB  - Vikas Publishing House Pvt. Ltd.
KW  - Marketing Management
ER  -