TY  - BOOK
AU  - Kumar, V.
AU  - Kotler, Philip
TI  - Transformative Marketing: Combining New Age Technologies and Human Insights
SN  - 9783031596360
U1  - 658.872 
PY  - 2024///
CY  - Cham
PB  - Palgrave Macmillan Cham
KW  -  
ER  -