TY  - BOOK
AU  - Palmer, Melina 
TI  - Truth About Pricing: How to Apply Behavioral Economics So Customers Buy
SN  - 9789348098597
U1  - 658.816 
PY  - 2024///
CY  - Mumbai
PB  - Jaico Publishing House
KW  - Marketing
KW  - Pricing
ER  -