Essentials of Pharmaceutical Sales Management - Mehrotra, Vivek (New Delhi Foundation Books, 2007)
. What is my role as a Pharmaceutical Field Manager? . How do I keep my MRs motivated? . How do I plan and provide on-the-job training? . How do I keep the customers happy? . How do I achieve my target? Are these some of the questions that worry you while working in an extremely competitive pharmaceutical market? Essentials of Pharmaceutical Sales Management attempts to answer these and many more related questions. Key topics discussed: . Joint fieldwork and on-the-job training . Management of key/difficult customers . Performance appraisal and counselling . Organising successful meetings and symposia . Interfacing with marketing department
Keywords: Sales Management