TY  - BOOK
AU  - Grice, Judith
TI  - Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance
SN  - 9780853697176
U1  - 658.8 
PY  - 2008///
CY  - London
PB  - Pharmaceutical Press
KW  - Industrial Marketing
KW  - Pharmacutical
N1  - Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards.The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas.Each section includes a "general overview" providing a discussion on that particular Code of Practice and differences/similarities with other countries
ER  -