TY  - BOOK
AU  - Paich, Mark
AU  - Peck, Corey
AU  - Valant, Jason
TI  - Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics
SN  - 9781420087703
U1  - 615.10688 
PY  - 2009///
CY  - New York
PB  - Informa Healthcare USA, Inc.
ER  -