TY  - BOOK
TI  - Marketing Management: Diploma Programme in Civil/Electrical and Mechanical Engineering by Distance Learning Mode
U1  - 658.8 
PY  - 1999///
CY  - Gandhinagar
PB  - Learning Resources Development Centre (LRDC)
KW  - Marketing Management
N1  - LRDC Foreword Preface Nature and Scopof Marketing Management Market Segmentation and Buyer Behaviour Marketing Research and Sales Forecast Product Planning Channels of Distribution Pricing Decisions Promotion Sales Management Export Marketing Assignment Paper Set
ER  -