TY  - BOOK
AU  - Berry, Michael J. A.
AU  - Linoff, Gordon S.
TI  - Data Mining Techniques for Marketing, Sales and Customer Relationship Management
SN  - 9788126505173
U1  - 005.74 
PY  - 2008///
CY  - Delhi
PB  - Wiley India (P) Ltd.
KW  - Computer Engineering
ER  -