TY  - BOOK
AU  - Phophalia, A. K.
AU  - Basotia, G. R.
AU  - Sharma, Sarita
TI  - Marketing Management: Analysis, Planning and Control
SN  - 9788173911651
U1  - 658.8 
PY  - 1997///
CY  - New Delhi
PB  - Kanishka Publishers, Distributors
KW  - Marketing Management
ER  -