TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O. C.
TI  - Marketing: Concepts and Strategies
SN  - 9788177225204
U1  - 658.8 
PY  - 2005///
CY  - Chennai
PB  - All India Publishers & Distributors
KW  - Law
KW  - Management
KW  - Marketing
ER  -