TY  - BOOK
AU  - Kim, W. Chan
AU  - Mauborgne, Renee
TI  - Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
SN  - 9781591396192
U1  - 658.802 
PY  - 2005///
CY  - Masscheusetts
PB  - Harvard Business School Press
KW  - Marketing
N1  - Part 1: Blue Ocean Strategy Creating Blue Oceans Analytical Tools and Frameworks Part - 2: Formulating Blue Ocean Strategy Reconstruct Market Boundaries Focus on the Big Picture, Not the Numbers Reach Beyond Existing Demand Get the Strategic Sequence Right Overcome Key Organizational Hurdles Build Execution into Strategy Conclusion: The Sustainability and Renewal of blue Ocean Strategy Appendix A Appendix B Appendix C Notes Bibliography Index About the Authors
ER  -