TY  - BOOK
AU  - Wilson, Richard M. S.
AU  - Gilligan, Colin
TI  - Strategic Marketing Management: Planning, Implementation and Control
SN  - 9788131223765
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Viva Books Pvt. Ltd.
KW  - Law
KW  - Management
KW  - Marketing Management
ER  -