TY  - BOOK
AU  - Silverstein, Michael J.
AU  - Sibghi, Abheek
AU  - Liao, Carol
AU  - Michael, David C.
TI  - The 10 Trillion Prize: Captivating the Newly Affluent in China and India
SN  - 9781422187050
U1  - 658.840951 
PY  - 2012///
CY  - Boston
PB  - Harvard Business Review Press
KW  -  Consumers - Attitudes - China - India
KW  - Affluent consumers - China - India
KW  - Consumers - China - India
N1  - Consumption in China and India: the dawn of a golden age The new revolutionaries: the rise of the middle classes The boom of the superrich: the millionaires (and billionaires) The next -but-one billion: the future of the left-behinds Finding the new consumer: the urban centers and rural communities The power of the purse: the new female consumers Food and drink: acquired tastes: cookies, wine, whiskey and tea House and home: the "des res," furniture and the fridge Luxury: trading up in China and India: fast cars, watches, and catwalk clothes Digital life: Netizens, e-shoppers, and the new Internet giants Education : the escalator to higher-paying jobs Paisa vasool: how to captivate the newly affluent in China and India The boomerang effect: the global impact of the race for resources Fast forward: doing business and the accelerator mind set The BCG playbook: practical strategies for winning over new consumers in China and India A letter to the next generation: renewal and the American dream Worlds of difference: the regions of China and India Risks and the hit-the-wall scenario: how to manage volatility
ER  -