TY  - BOOK
AU  - Ries, Al
AU  - Ries, Laura
TI  - The 22 Immutable Laws of Branding: How to Build a Product of Service into a World-Class Brand
SN  - 9780887309373
U1  - 658.827 
PY  - 1998///
CY  - New York
PB  - Harper Collins Publishers
KW  - Advertising and Sales Promotion
ER  -