TY  - BOOK
AU  - Kapoor, Jagdeep
TI  - 27 Brand Practices: Twenty Seven Action Packed Strategies for Building Winning Brands
SN  - 9781403924018
U1  - 658.827 
PY  - 2004///
CY  - New Delhi
PB  - Macmillan India Ltd.
KW  - Brand
ER  -