TY  - BOOK
AU  - Blair, Mark
AU  - Armstrong, Richard
AU  - Murphy, Mike
TI  - The 360 Degree Brand in Asia: Creating more Effective Marketing Communications
SN  - 9780470820575
U1  - 658.84 
PY  - 2003///
CY  - Singapore
PB  - John Wiley & Sons (Asia) Pte. Ltd.
ER  -