TY  - BOOK
AU  - Vinjamuri, David
TI  - Accidental Branding: How Ordinary People Build Extraordinary Brands
SN  - 9780470165065
U1  - 658.827 
PY  - 2008///
CY  - New Jersey
PB  - John Wiley & Sons Inc.
KW  - Brand Management
ER  -