TY  - BOOK
AU  - Kotler, Philip
TI  - According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
SN  - 9780814472958
U1  - 658.8 
PY  - 2005///
CY  - New York
PB  - AMACOM
KW  - Marketing
N1  - Must Read
ER  -