TY  - BOOK
AU  - Murthy, S. N.
AU  - Bhojanna, U.
TI  - Advertising: An IMC Perspective
SN  - 9788174465344
U1  - 659.1 
PY  - 2007///
CY  - New Delhi
PB  - Excel Books
KW  - Advertising
KW  - Advertising Management
ER  -