TY  - BOOK
AU  - Belch, George E.
AU  - Purani, Keyoor
AU  - Belch, Michael A.
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 9781259026850
U1  - 659.1 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill Education India Pvt. Ltd.
KW  - Marketing
ER  -