TY  - BOOK
AU  - Sutherland, Max
AU  - Sylvester, Alice K.
TI  - Advertising and the Mind of the Consumer: What Works, What doesn't and why
SN  - 9780749429775
U1  - 659.1 
PY  - 2000///
CY  - London
PB  - Kogan Page Limited
ER  -