TY  - BOOK
AU  - Sutherland, Max
AU  - Sylvester, Alice K.
TI  - Advertising and the Mind of the Consumer: What Works, What doesn't and why
SN  - 9781865082318
U1  - 659.1 
PY  - 2004///
CY  - Australia
PB  - Allen and Unwin
ER  -