TY  - BOOK
AU  - Vilanilam, J. V.
AU  - Varghese, A. K.
TI  - Advertising Basics: A Resource Guide for Beginners
SN  - 9788178293301
U1  - 659.1 
PY  - 2004///
CY  - New Delhi
PB  - Response Books
KW  - Marketing
ER  -