TY  - BOOK
AU  - Bovee, Courtland L.
AU  - Thill, John V.
AU  - Dovel, George P.
AU  - Wood, Marian Burk
TI  - Advertising Excellence
SN  - 9780071138529
U1  - 659.1 
PY  - 1995///
CY  - New York
PB  - McGraw-Hill, Inc.
ER  -