TY  - BOOK
AU  - Aaker, David A.
AU  - Myers, John G.
AU  - Batra, Rajeev
TI  - Advertising Management
SN  - 9788120307902
U1  - 659.1 
PY  - 1992///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
ER  -